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Transforming the Fishing Industry with User Experience Design - a good catch for Google Ventures!
In 2019, a group of seasoned fishermen and technologists saw an opportunity to transform the archaic manual data-entry processes in the fishing industry. Led by a former fisherman who had experienced the challenges firsthand, the team set out to digitize the entire fish distribution supply chain.
When they decided to improve the design of the platform they were keen to ensure a re-design would capitalise on their own specialist knowledge and were looking for a studo with a collaborative approach. They reached out to Top Level on LinkedIn and from there we embarked on a journey to create a cutting-edge software platform.
Through extensive user research, design workshops, and an iterative development process, we built a responsive, mobile-friendly solution that went beyond the existing fish trading marketplace to address the needs of fishermen, factory workers, and distribution teams across the UK and Europe.
Not only did the platform streamlined the sales process, enabling fishermen to easily list their catch and connect with buyers in real-time, it also provided visibility into inventory management and distribution, ensuring minimal waste and maximizing the sale of each catch. The design team's focus on creating a seamless user experience, coupled with the development team's technical expertise, resulted in a truly transformative solution.
Within 18 months, the company grew from a small team to a 20-person strong organization, with Top Level Studio playing a crucial role in shaping the product's design and user experience. The company's success did not go unnoticed, as they secured a remarkable £23 million investment from Google Ventures, allowing them to expand their reach across Europe and beyond.
Today, the company stands as a leading software provider for the fishing industry, revolutionizing the way fish are distributed and sold. Their story is a testament to the power of innovation, collaboration, and a relentless pursuit of improving an industry long steeped in tradition.