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Stewart Christie, Scotland's oldest tailor with a rich history dating back to the early 1700s, was transitioning into a new era under new ownership after being in the same family for four generations. With a heritage that includes serving Scotland’s distinguished gentry, including the High Constables of Holyroodhouse, the Royal Company of Archers, and several family estates, they wanted to ensure their legacy continued while embracing modern retail trends. Their primary goal was to enhance their e-commerce presence and streamline their inventory management system across both their physical store and online platform.
Solution
To help Stewart Christie enter this new chapter, we implemented a tailored Shopify store to optimise their digital presence and align it with their prestigious reputation. The project included:
Bespoke E-commerce Platform: We developed a custom Shopify store that reflected the brand's historical significance while offering a modern shopping experience.
Stock Inventory Management: Implemented a solution that provided Stewart Christie with better visibility and control over their stock, seamlessly integrating both their physical and online stores. This ensured real-time updates and improved management efficiency.
Optimized User Experience: We enhanced the search and discovery features of the online store, allowing customers to find products more easily, improving overall engagement and conversion rates.
Results
A unified inventory system that saves time and reduces errors between the physical store and the online shop.
An enhanced e-commerce platform that retains the brand’s heritage while appealing to a modern, tech-savvy customer base.
Easier product search and discovery, leading to improved customer satisfaction and sales growth.
Stewart Christie is now well-positioned to continue serving their loyal clientele while expanding their reach, preserving their long-standing tradition of fine tailoring into the digital age.